Video marketing works because it is a highly effective way to communicate your message — you can use both visuals and audio marketing to its full potential.
To create a successful video marketing campaign, you will need a creative, professionally produced video. You can try contacting a production agency such as Courage Media in London, who can help you create a video that is both impactful and memorable.
Along with producing great content, you will need to use the right medium for your video. For the longest time, video marketing concentrated predominantly on television and cinema. This is changing, however — with the proliferation of streaming websites like YouTube, digital video marketing is quickly overtaking television.
The Popularity of YouTube
YouTube has over 1 billion unique visits each month, collectively watching up to 6 billion hours in that time frame — with an audience that large, it has a tremendous amount of marketing potential. While your YouTube marketing campaign will probably only reach a fraction of those billions of people, Google, which owns the streaming company, has algorithms that help you match your advertisement with its ideal target market.
Have you ever noticed that YouTube’s ads seem to cater exactly to your wants? For example, someone who looks up a lot of makeup tutorials on the website will likely encounter a lot of makeup advertisements. Google takes advantage of keyword searches to help their advertisers reach their preferred market.
YouTube takes into account the wants of the target customer. This makes them up to 80% more effective than traditional TV marketing.
More Cost-effective than You Think
YouTube is actually a surprisingly affordable way to market your brand. You only have to pay per view if you are running the advertisement in-stream, and you will not be charged unless the viewer watches at least 30 seconds of your ad. Best of all, you can direct users directly to your website and drive up conversions.
What better way to advertise your video than through a video streaming website?