Search marketers are in for another roller coaster ride at the start of this year’s second quarter. With Penguin, Panda, Hummingbird, and other updates taking the search landscape by storm, online marketing strategies have taken a complete 360-degree turn. One wrong move, however, can put a website at risk and under the watchful eyes of Google.
Going forward, how do you maintain rankings without getting hit by Google? Here are some important points to keep you on the right track:
Avoid Social Signal Spams
Most include white label social media solutions in campaigns to help a client’s brand gain more exposure across different social platforms. Using fake profiles to generate fake signals, however, only spells trouble. Build online presence with a real social media account to get real followers and generate the buzz for your client’s brand. Remember, social signals are all about authentic, strong connections with the target audience.
Don’t Over-Guest Blog
Matt Cutts announced that guest blogging for SEO purposes is dead. According to him, unless the blog aims to boost branding and increase audience reach, Google will penalize sites with spammy guest blogs. Your guest blogs should be vouch for a brand and, therefore, must provide good insights for search users. To stay within Google’s good graces, avoid posting thin content or clean up your link profile to remove unnatural backlinks from your guest blogs.
Google isn’t as active as it was at the beginning of the year, but this doesn’t mean you can lower your guard just yet. With the unpredictable nature of the search landscape, it always pays to be prepared for any changes that may come your way.