Handling about 75 per cent of the search traffic, Google is the 800-pound gorilla of the internet. They oversee up to 3.5 billion searches a day — a mind-boggling 1.2 trillion searches a year. As an online marketer, your mission, if you choose to accept it, is to route some of the searches to your website.
Despite the impressive numbers, getting people to your site is a tad challenging, notes a creative agency in Melbourne. Modern day internet users have many choices and as such, can afford to be picky about where and what they click.
1. Don’t make it all about you.
Sure, it’s a site about your business, but should you make it all about your services and products? That depends on the type of website you have. An ecommerce site is nothing more than an online shop hence it can list your products.
However, if you plan to use your site for content management and lead generation, you must make it about you as well as the visitor.
Rather than ramble on about your product, explain how your products are going to transform the readers’ lives. After all, people buy something for what it can do for them, which is solve a problem.
2. Don’t target everyone.
The internet may represent different things to different people, but as a business, you are better off treating it as a tool. With the right application, you can harness it to grow your brand and bottom line. As such, you should avoid internet users who don’t help you to achieve this goal.
No, this doesn’t mean that you restrict access to your site. Rather, it only means that you narrow your focus and marketing messages to the people in need of your services.
Unless you run an informational site, you need to discern buyer intention and carefully persuade such people to pick your products.
As the popularity of the internet grows, online marketing becomes an incredible way to grow your business. You stand a better chance of reaping great rewards of your efforts if you only avoid common but costly mistakes that businesses make.