Elements of Web Design for Laymen

Web Design and Jigsaw PuzzlesCreating innovative websites and e-commerce sites does not have to be difficult. For non-professionals, it should also be easy to understand.

When creating for web design for Bromley customers, it is important to consider the modern elements and requirements for a successful website.

Modern Elements

  • Colours. Gone are the days when the web page used too many colours. A minimal page with a limited colour palette works better in helping visitors focus on important aspects of the page. Additionally, the use of colours can help the user decide to join any promos or sign-ups on the page.
  • White Space. Design concepts nowadays prescribe a clean page with designated white space. This is the empty space on the page that helps make the whole page readable. With judicious use of white space, the entire page looks clean and uncluttered.
  • Backend Coding. Backend coding relates to how the website would connect to a database. Clean backend coding results in a streamlined process of retrieving data. It also helps to properly normalise and denormalise the database for faster retrieval.
  • Call to Action. You want your visitors to do something. You have to ask them to do it. Whether you want them to sign up for a newsletter, answer a survey or even buy a product, you have to prime your visitor to say “yes” and click on the join or submit button.
  • Search Engine Optimisation (SEO). Simply put, SEO is about brand awareness. It allows other people and users to find your website through search engines. The offshoot of this is that modern methods of SEO make heavy use of social media. A good and wide social media presence also translates to visible SEO results.

Webpage design considerations have followed trends in internet usage among users. With most internet use coming from mobile devices, the mobile-first strategy is important to make visitors stay and follow the call to action.