To succeed in a competitive marketplace, a brand needs to have a distinct position in the minds of its intended audience. This unique niche allows a company to thrive and have a loyal base of consumers after the initial wave of one-time buyers slow down.
PR companies from Melbourne list the following ideas that enable companies to identify and establish their unique position.
Be Exceptional in One or Two Things
Being a jack-of-all-trades may seem like an ideal situation, but the problem that may arise with this approach is that your brand may lose its identity. You may end up being no one or solving no problems by being too many things to a lot of people. Positioning is about establishing a unique place in the minds of your target market. To do so, be exceptional in one or two things in your chosen niche. Focus on your strongest one or two features and use these in your marketing campaigns. Trying to remember one or two distinct things is easier for people.
Focus on a Certain Group
The same concept of being jack-of-all-trades applies to the market you want to reach. Targeting too many people spread your resources and branding thin. You may get a momentary boost in sales, but this eventually even out in the long run. What you need is a stable base of loyal consumers to achieve this stability. Also, you’ll need to focus your efforts on a certain group. Doing so allows you to pour all of your attention on particular aspects of your products or services. This singularity enables your team to develop and implement ideas that solve a specific problem.
Build Worlds with Words
A story is sometimes more memorable than the actual products or services you provide. Create a narrative that your audience relates to and may follow. Personas, or even stereotypes, may help you create an interesting background for your brand.
These are only three of the strategies you can implement to create and establish a niche for your brand. Doing so allows you to send a strong message and value proposition, and distinguish your company from the competition.