Anyone familiar with the ins and outs of SEO knows that it is highly changeable. Every so often, search engine giants like Google roll out new features that set the industry on new paths. This year alone, SEO professionals have seen several algorithm updates that have influenced the way they approach digital marketing.
The standard practices of SEO today are very different from what they were a year ago. But while some changes are minimal, discreet even, there are updates that have changed the industry entirely. They provide a clear view of what’s going to happen to the industry in the coming years.
Mind the Links
Natural links are the lifeline of any web copy. They help direct users to valuable, information-rich sources, which then help web crawlers to index the site. But for years, black-hat practitioners have tried to cheat their way with spam links and keyword stuffing. This unnatural way of jacking up a site’s page rank compelled Google to introduce the Penguin update earlier this year.
Penguin was the next major algorithm change after Panda. The latter is geared towards penalizing sites with “thin” content while Penguin focuses on internal-outbound links. Most SEO experts like Seoresellerprogram.com and Searchengineland.com recommend looking at the signals that make a good link. These include topic relevance, content quality, and actual information value of the landing page.
Sharing is Giving
Social media’s relevance has risen quite dramatically this year. SEO-wise, they have become reliable signals of brand awareness and client-seller interaction. This is the reason most firms choose SEO reseller plans that contain social media management plans.
As social networks contain the highest concentration of online users, it makes sense to build a good brand campaign through them. Users share pieces of content in real-time, yielding authentic results for gauging a brand’s market reach.
Long Tail Keywords are Back
Perhaps the most groundbreaking update this year is the Hummingbird. The changes place greater importance on the emerging market, the mobile users. With the pace of living standards today, people are more comfortable with using their mobile devices when accessing the Internet. So, SEO firms have to respond to the way these users behave when browsing with the platform.
Users don’t want to waste their time looking at irrelevant pieces of text. The sooner you give what they need, the better your campaign will be. This also means you have to streamline your content for mobile viewing. Effective SEO reseller plans today are geared towards better mobile browsing experience.
Indeed, 2013 has been quite eventful for the SEO industry. Many agree, however, that these changes are precursors to other gamechanging updates. It’s all for good reason, though, as this means better online experience and more information-rich resources. Every online activity contributes to the improvement of the online environment